7 Things Successful Marketers Do Every Morning

things successful marketers do

No matter what level you are at in the pecking order or what function you work in, every successful person has one thing in common — an energizing and self-affirming start to their work day. This great start is especially critical for marketing professionals.

Marketers are the face of the company to the outside world. When we are refreshed and energized, we channel that positivity into our brand. This positivity radiates outwards and draws in consumers — the end goal that we all work towards every single day.

So without further ado, here are the seven things successful marketers do to begin their workday:

1. Write Down Priorities for the Day

As an obsessive list maker myself, I must say I am a tad partial to list making as a ritual. But my personal idiosyncrasies aside, making a list of every task you hope to complete each day gives you a sense of purpose and direction.

It is not enough however to simply make a laundry list of activities for the day. Force yourself to prioritize tasks based on how important or urgent they are. Taking a page from President Eisenhower’s playbook, use the concept of urgent as opposed to important tasks and proceed to prioritize your day accordingly.

Priorities

It does not matter whether you use sticky notes or a real notepad or an app on your phone. What matters is that you list your priorities for the day.

2. Run Your Numbers

Every marketer has certain numbers that determine the success or failure of their tasks. Some of these tasks contribute to the success or failure of the entire marketing campaign.

Once you’re done making your to-do list for the day, check the vital stats for all your campaigns. This could be running the numbers on site traffic for the previous day or total sales for the previous day or even number of email newsletters opened and clicked on in the previous day. Whatever your key result metrics, run them to get an idea of where you stand with respect to your goals.

After crunching your own campaign numbers, do a little bit of snooping on your top competitors. You could subscribe to their email lists, set up Google Alerts for their brand names, listen in to the conversations about them on social media and more.

3. Quick Catchup With the Team to Review Work

Unlike a programmer or a financial analyst, a marketer is a social animal by nature. Our work requires us to interact with others and get the best out of them to be able to do our own jobs well.

A daily five minute catch-up with the marketing team, where each member talks about the status of their respective KRAs helps the entire team get on to the same page. Update your team about specific challenges you may be facing, inform them about key projects that will be rolling out and seek their inputs wherever needed.

4. Readjust Plan for the Day

No plan is ever set in stone.

Your campaign positions, your competitors’ actions and feedback from your team will help you determine whether you need to rejig that to-do list. Don’t feel guilty about going back to your list and quickly realigning your priorities if need be. The ability to be flexible is a key ingredient in making you a more creative and effective marketer.

5. Check Email, Reply to Pressing Ones

A lot of people rush headlong into checking and replying to their emails as they begin their day.

Avoid this like the plague.

It’s very easy to get sucked into cleaning up other people’s messes and doing things that are important to others (not you) by immersing yourself in your email inbox at the beginning of the day. Instead, check your email only after you’ve decided what to do with your day. Respond to pressing matters and shelve the rest of the emails to tackle later based on your priority list.

6. Swallow the Frog First

It was Mark Twain who said, “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”

This goes against the grain of everything we normally do when faced with a complicated task. We tend to postpone it for as long as we can till it can be pushed off no longer and then run around like headless chickens in a bid to complete the task well and on time.

A good way to put that procrastination gene to sleep is by sucking it up and tackling your most difficult project first. Productivity guru Tony Schwartz affirms this practice:

“I always do the most important task of the day first thing in the morning, when I’m most rested and least distracted.”

Whether it is creating that boring, long presentation for your boss, developing a best practices template for your social media team or axing budgets for an upcoming campaign; dive right into your most challenging task for the day first thing in the morning. With the worst thing on the list out of the way, the rest of your day can only get better.

7. Create Your ‘Tomorrow List’ Before You Leave Work in the Evening

Most of us just tend to heave a huge sigh of relief at the close of the day and scramble for the door. Resist the temptation to head for the hills at the end of the workday and spend five minutes reflecting on what you achieved during the day.

This period of reflection will help you pin point mistakes that you made, feel good about your successes and plan for the next day. Decide on the three most important things that you want to do the following day and call it your ‘Tomorrow List’. This list will instantly give you a heads-up about your priorities for the following day. It will also give you a sense of satisfaction reflecting on a day well spent.

In Closing

Being disciplined is often seen as boring. Placing yourself and your priorities above those of others is seen as selfish.

However, the truth is that some of the most creative and successful minds in recent times have adhered to work routines that not only celebrated daily rituals but also placed their own goals firmly at the heart of everything they did.

If it worked for them, trying out a disciplined workday is probably worth a try.

Morning Photo via Shutterstock

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Ferguson, Missouri: Highlights from VICE News Live Coverage – November 24, 2014

Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News On November 24, St. Louis County prosecutor Robert McCulloch announced the grand jury’s decision not to indict Ferguson police officer Darren Wilson for the shooting death of unarmed black teen Michael Brown. VICE News correspondent Danny Gold was on the ground in Ferguson to cover the community’s violent reaction to the announcement. Check out “Darren Wilson to Grand Jury: ‘I Had to Kill Him’” – http://bit.ly/15sQvQV Check out “Gunshots, Flames, and Chaos in Ferguson Following Grand Jury Decision” – http://bit.ly/11XaEwd Watch “State of Emergency – Ferguson, Missouri (Dispatch 9)” – http://bit.ly/1rfHt3D Check out the VICE News beta for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews

From: VICE News

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Start Off December With a Ton of Events

The big eventEDIT

The month of December is kicking off with a full week of events. Getting things started Dec. 1 is the Construction Super Conference in Las Vegas. Other events include the Online Educa Berlin Conference on Technology Supported Learning, Holiday Networking and Celebration, and FT Frontier Markets Summit. Check out the full list and see what’s going on near you.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

AM DAYS Affiliate Management Days Conference AM DAYS Affiliate Management Days Conference

March 30, 2015, San Francisco, CA

The Affiliate Management Days San Francisco 2015 conference is an event for marketing managers and those responsible for their company’s affiliate marketing strategy, management and operations. Whether you have an existing affiliate program or you’re creating a new initiative, AM Days provides insight into how others are successfully implementing and managing their affiliate programs.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

The big event photo via Shutterstock

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An Interview with Confessed Rapists: Bangladeshi Gang Rape (Excerpt)

Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News A recent UN report revealed that one in eight men in rural Bangladesh admit to having committed rape. Although it is a crime punishable by death, there are no accurate government figures for rape in Bangladesh, largely due to social stigma and a failure by local authorities to investigate alleged crimes. VICE News correspondent Tania Rashid traveled to Sylhet and met with both perpetrators and victims of rape as well as local police to find out what is driving Bangladeshi men to rape and abuse women, and what steps the authorities are taking to put an end to it. Watch the full length “A Crime Unpunished: Bangladeshi Gang Rape” – http://bit.ly/11t9zfz Watch “A Crime Unpunished: Bangladeshi Gang Rape (Extra Scene)” – http://bit.ly/1ylZLjb Check out “An Epidemic of Brutal Sexual Assaults Is Terrorizing Women in Bangladesh” – http://bit.ly/1vxf8Y9 Check out “Five New Orleans Detectives Ignored Hundreds of Reported Sex Crimes” – http://bit.ly/1taEW5O Check out the VICE News beta for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews

From: VICE News

Views: 301

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The Missing 43: Mexico’s Disappeared Students (Full Length)

Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News On September 26, students from the Teachers College of Ayotzinapa in Mexico en route to a protest in Iguala were intercepted by police forces. In the ensuing clash, six students were fatally shot and 43 were abducted. Investigations over the following weeks led to the startling allegations that the police had acted at the behest of the local mayor, and had turned over the abducted students to members of the Guerreros Unidos cartel. All 43 students are now feared dead. The case has come to represent the negative feeling of the Mexican public toward the state of justice and the rule of law in Mexico. The events have now galvanized the survivors of the attack and the disappeared students’ parents. Nationwide demonstrations have increased in intensity, and recently led to government buildings in the state of Guerrero to be set on fire. VICE News travels to Guerrero, ground-zero for the protest movement that has erupted since the disappearance of the students. We meet with survivors of the Iguala police attack and parents of the missing students, accompany volunteer search parties, and watch as protests against the government and president reach boiling point. Check out “In Photos: Demonstrations for Missing Students Swell in Mexico and Across the World” – http://bit.ly/1uK1HgF Check out “Officials Say the 43 Students Missing In Mexico Were Incinerated” – http://bit.ly/15I1shA Check out “Ayotzinapa: A Timeline of the Mass Disappearance That Has Shaken Mexico” – http://bit.ly/1sJtnS4 Watch “Cocaine & Crude (Full Length)” – http://bit.ly/1FCJ8Dh Check out the VICE News beta for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews

From: VICE News

Views: 301

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Three Tactics Let Physical Stores Benefit from Webrooming

benefit from webrooming

Remember when retailers were in a panic about a new trend called showrooming? The showrooming concept where consumers come into your store to look at, touch and try on products, but then search for lower prices and buy them online from your competition struck fear into retailers’ hearts.

However, this year, it seems the concept is flipped around. A recent study by GfK found that showrooming is actually on the decline. Instead, “webrooming” is on the rise. We’ve addressed this before: Webrooming, the opposite of showrooming, is when consumers research products online, then head into a physical store to make the purchase.

According to the study, 28 percent of consumers used showrooming in 2014, down from 37 percent last year—while webrooming was reported by 41 percent of respondents. Generation X and Y customers (aged 25 to 49) were most likely to webroom.

While webrooming used to be reserved mostly for big purchases like furniture or appliances, GfK says it’s now becoming common even with small purchases like health and beauty products.

What prompts shoppers to head into a store instead of just buying online? Nearly six in 10 want to “see and feel before buying,” 53 percent want to get the products instantly and 35 percent appreciate the ease of being able to return products in-store if they aren’t satisfied.

So how can your retail store benefit from webrooming even if you don’t sell products online? Here are three tactics.

Use the Power of Local Search

Make sure your store is listed in online local search directories like Local.com. Provide as much detail as possible in your listings and use relevant keywords.

For instance, if you’ve got some hot children’s toys on your shelves, use those keywords in your listings so shoppers searching for that item will be driven to your listings and your website. (You do have a website, right?)

Try Online Advertising

Pay-per-click ads can be worth your while in this case. As above, use keywords relevant to popular products you’re selling to attract consumers to your store, as well as to your specific location. This will help attract local shoppers.

The great thing about online adverting is you can easily see what’s working and what isn’t and adjust your ads accordingly, so you’re not wasting money.

Get Social

Consumers researching products online often ask their social media contacts for advice or recommendations. (I know I do.) It’s getting harder to get traction organically on social media, so now may be the time to try paid ads. Social media advertising is incredibly niche, allowing you to get in front of very specific target markets.

For example, you can deliver your ad only to moms of 1-year-old girls within 3 miles of your store, if that’s your goal.

Webrooming can mean great things for your physical retail store. Just be sure to use these three tactics to bring online shoppers to you.

Store Display Photo via Shutterstock

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Pilgrim Deals on the First Black Friday?

black friday cartoon

Thanksgiving is maybe my favorite holiday of all. There’s the turkey and the stuffing and the pie. There’s the sentiment and the family and the leftovers. Black Friday, however, I have mixed feelings about.

Listen, I love a sale as much as the next guy. But in recent years, it’s become a weird and progressively more crazy (and occasionally dangerous) holiday unto itself.

At least it’s good for making fun of. Happy shopping!

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