Before you dig into account restructure concerns, there are a few high-level strategic actions you have to take.
from Blogger http://evangelinagius.blogspot.com/2015/04/5-steps-to-plan-your-ppc-account_19.html
from Blogger http://evangelinagius.blogspot.com/2015/04/5-steps-to-plan-your-ppc-account_19.html
from Blogger http://evangelinagius.blogspot.com/2015/04/5-steps-to-plan-your-ppc-account.html