How-To Content: The Customer Service Secret Weapon

Is how-to content part of your small business’s content marketing strategy? If you aren’t creating content that shows customers how to do something, you’re missing out on a big opportunity to provide customer service in a format that customers increasingly want.

Suppose you own a company that sells kits to remove the “haze” that develops on the headlight lenses of cars over time, decreasing visibility.

Read Full Story

from Blogger http://evangelinagius.blogspot.com/2015/03/how-to-content-customer-service-secret.html

How-To Content: The Customer Service Secret Weapon

Is how-to content part of your small business’s content marketing strategy? If you aren’t creating content that shows customers how to do something, you’re missing out on a big opportunity to provide customer service in a format that customers increasingly want.

Suppose you own a company that sells kits to remove the “haze” that develops on the headlight lenses of cars over time, decreasing visibility.

Read Full Story

from Blogger http://evangelinagius.blogspot.com/2015/02/how-to-content-customer-service-secret.html