People in business love members. We help them with problems, send Tweets to them, answer their emails, and bend over backwards to keep make them happy. For businesses, membership presents an opportunity for business grow a consistent source of income and referrals. Getting people to become a member represents an opportunity to receive services and products they perceive as valuable to them. It’s a win-win for everyone.
The problem is that getting a member is not so easy.
from Blogger http://evangelinagius.blogspot.com/2015/01/the-membership-economy-is-new-currency.html
Evangelina Gius 