There was a time when group buying virtually snatched the popularity away from all other e-commerce models. But that day is long gone. Today, group buying is anything but sought after.
The falling popularity of group buying as an e-commerce model both saddens and surprises me and I never stop wondering what actually went wrong.
In this article, I attempt to piece together all the findings that my research in this area has led to. I do hope once the dots are all connected, the reason behind group buying and its fall from popularity won’t remain a mystery to us.